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What Your Website Should Include

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· websites

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Keywebco Website Services does Websites And Training for them.

These items below are the important parts to have in your website. You can see them in ones created by Keywebco.

Keep These Tips In Mind

Easy-to-find contact information
You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information

Choose simple, sensible Web address and email to match
Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address

An obvious call to action
Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc. A call attention to your suggestion using special buttons or highlighting the text, for example, helps to get the attention too.

We Use Strikingly Websites which is free and you will need to get an account with them.

Practice by setting up a personal website, often just your name (first-last) Do not make your business website, I will not have access to it! When in Zoom Only I would If You Do! I set up and transfer your business website from my system when completed.

Hint: Set it up with the same email and you wish to use for your website


This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.

What to include:

A short description of who you are and what you do, a brief explanationof your services and products, and perhaps some bullet points on how you can help your potential customer or client.


People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

What to include:

A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.


Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

What to include:

A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.


This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.

What to include:

An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.


The FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling.

What to include:

The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.


This is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.

What to include:

A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.


Your contact page show potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible.

What to include:

All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.

Keywebco Graphics Create brand recognition

Your site is essentially your company’s home online.

That means it needs to be an accurate representation of your brand. And beyond that, it needs to be memorable enough that users will return after their first visit.

After all, many of your visitors won’t be ready to make a purchase or other major conversion during their first visit — and they need to remember your company in order to come back and take those actions.

Fortunately, color increases brand recognition by 80%.

So, if your company already has an established color scheme, it’s essential to include this in your site’s design. This will make it much easier for visitors to immediately connect it with other places they’ve seen your brand.

Motion graphics, when properly used, can draw people in with engaging, interesting and subtle actions, and help to make sure they stick around your site. Done improperly, they can distract, repel, or overwhelm a visitor.

The purpose of your animation is related to how your audience is interacting with your site. Generally, there are three common ways to use animation online:

1. State change: This animation reflects user interaction and shows that an object on the site has changed because someone has hovered over a section or clicked. It makes for softer transitions.

2. Emphasis: These animations draw attention to a specific piece or action in order to propel a user to engage further with your site. They’re useful for high consideration zones of your site, such as a call-to-action or to highlight a specific piece of information you want to communicate.

3. Reveal: Some animations work to hide information (like menus) at the side or bottom of a site, and can be called upon to appear as if by magic. This keeps information organized and clear.


This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales.

A survey by HubSpot found that 57% of businesses who blog have generated a lead from it.

A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.

What to include:

First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for, your target audience. Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity.

Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.

PRIVACY POLICY Note - You will need to add your Information to your website after taking ownership from Keywebco

Don’t worry there is a free tool to get one below. We can do it in the Zoom if necessary.

A privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.

What to include:

What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom.

Read more: Including: TERMS AND CONDITIONS

Similar to the above mentioned privacy policy, a terms of conditions page is usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website.

What to include:

You want to include the rules and guidelines and how your website functions. For example, which country’s laws that governs the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control over third party links on your website.

links below are to our Sites for Keywebco Website Services

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